How Can I market my small business in Hong Kong?
1. Go Out and Make Friends
Socializing is one of the best ways to network your small business in Hong Kong. Getting out and meeting new people, make them your friends, and inform them what you do. Through the process, you might end up having a lot of friends and clients to help you spread your business in the country. If your friends or relatives are in Hong Kong, ask them to arrange a meeting with their friends with you. In this way, you can interact with them and make them your common friends.
The best places where you can find people and make friends can be hostels, public places like Victoria Peak, Victoria Park, clubs, gyms, etc. Be friendly and introduce yourself for a good conversation and relation. Ask for Instagram, email, and sometimes contact number as well to maintain this friendship longer. Once you are done with making friends, ask them about the best partners, business events, and other ways of networking.
2. Explore Websites
Always keep exploring different websites like LinkedIn, iStartup@HK, Instagram, and many other websites where you can check the business events, and ultimately, it’s a step towards better networking. iStartup@HK can help regarding the recognition of the product and acts as a platform for practical pitching and networking. Social networks will be of significant help when networking a small business in Hong Kong.
3. Research and Target the Market
Networking is all about numbers i.e., let’s say you meet twenty people, at least two of them will prove useful for your business. Therefore, you should be strategic in approaching and talking to suitable persons who are interested in entrepreneurship. First, target the market after thorough research and locate the sponsors and speak to the organizers for suggested targets in your industry. If you have a business idea and you like to talk about it with a suitable person and you could not find the right person, ask for the referrals and if you reach a dead-end, simply excuse yourself and ask for the directions to the restroom.
4. Become Socially Active
Being a socially active person in Hong Kong is a good source of emerging as a unique person in the society. You can make a welfare organization of yourself and get registered in your organization. Ask your friends to join this. In this way, they will also ask their friends to join and a network will be created. Go to schools and college levels for publicizing your organization. In this way, you will become a unique well-known personality in Hong Kong. In this way, you will come across many investors, businessmen, and persons with whom you can interact and make them a partner.
If you cannot make an organization, then take a seat in the local nonprofit organization and work for the betterment of the people. Organize the events for fundraising. Often, these boards of organizations are comprised of business owners and you can get a chance to interact with them and nurture yourself. You also could partner with local businesses for a charitable event including cleanup day etc. Provide your employees with unique T-shirts to come out as a brand in society.