Marketing a startup company in Hong Kong involves leveraging the city’s vibrant market and diverse consumer base. This article offers practical tips and strategies for effectively promoting your startup, including digital marketing techniques and local networking opportunities to boost visibility and attract customers.
Having an Online Presence
When you are starting a small company in Hong Kong, it is vital to have an online presence. 87% of people in Hong Kong are using the internet in 2019 and it is expected to have a steady growth in the next 5 years. The internet penetration rate in Hong Kong is expected to reach 93% of the population by 2025. Therefore, having a strong online presence gives an added advantage to a start-up company in Hong Kong. As most people prefer running an online search for a commodity or a service, it would be a significant advantage to have a robust online presence for your start-up company.
Further, digital marketing is essential for business owners to track the Return on Investment (ROI) and brand awareness. Digital marketing gives business owners an idea of how their business is doing and how they can make it better. To have an online presence, a startup company needs to equip with the following:
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Website
A professional website is a must-have for any start-up or small business. It is an essential asset that allows you to showcase your products and service. It should include your business location and contact details.
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Blog
Blogging can help your company to educate your visitors and potential clients on why they should trust your services or products. Once your blog picks, it is essential to add a call-to-action on your posts to enable your visitors to subscribe to your blog then you can send them emails with the products or services that your company is offering.
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Emailing Tools
Email marketing is one of the crucial parts for conducting your business and ensuring that you maximize the awareness of your business and the general performance of your company. Almost 70% of millennials prefer email communications for businesses. The strategy is a more straightforward, affordable, and most scalable way of communicating with new and existing clients. Since there may be not many funds and time to hire an email agency, a start-up should consider using marketing automation to make the process a bit easier.
Generally, having an online presence for a start-up is crucial in ensuring that the business competes fairly with others during their operations. If you’re struggling to take your company or business online, Paul Hype Page can help you get started and improve your online presence. Further, we have experienced bloggers that can assure your business does not only hit the internet but also to optimize the search engine for your potential clients to locate you with ease.
Design A Logo and Other Assets
Starting a business requires you to be unique from competitors and other investors. Having a logo is one of the best ways to differentiate your start-up company from the competitors and market your business.
Leverage your Community
When it comes to marketing your business, all you need to do is think within your locality. You should identify whatever is going on in your community to gain public attention. Involve you and your business in local charity and causes in Hong Kong. After identifying your potential clients, you should then get to know where they hang out and identify the best way to pass your advert information.
Networking
There is no better way to market your business products and services than networking. Creating a network makes a company a brand and thus making it more reachable and known. Once you establish proper networking for your business, you will find it easier to interact with and meet investors who can provide insights on running a successful business in your sector. Check out some networking events in Hong Kong here if you have no clue where to start.
Building Relationships
One of the ways that you can build a strong business relationship is to get in touch with people via email marketing. Research has shown that 59% of the Hong Kong population check their email at least once a week. E-mail marketing works in Hong Kong if you do it right. Provide your customers and potential clients with personalized and customized information. It will be rewarding, and it is less expensive to maintain clients and customers than to win a new one.
Willingness to give away
In the current economy, people will be more interested and ready to use a service or product that they have tested. Therefore, if you can give away a free sample/ free trial or consultancy service, then more and more people will come back. Do not be afraid to give away a free trial or sample to people. If someone has an opportunity to experience your products or service, then the chances are that they would be interested in purchasing more of those products and or services.
Utilize Social Media
Social media is one of the digital marketing tools that can help an individual to take their starting companies to the next level. There are many social platforms where you can either create a sponsored page or pay for adverts, including using your links or pages to advertise your products and services freely. In Hong Kong, Facebook is the most popular social media platform followed by Pinterest, Twitter, YouTube, Instagram, and LinkedIn. Social media platforms are not only more affordable but also have the potential or reaching the maximum number of people. All you need to do is choose a reliable media that you are well conversed with and begin your marketing to expand the awareness of your company or business.
Summary
In a dynamic economy and market structure, you need to equip yourself with current marketing skills and strategies. With that, you will be able to reach potential clients, sell effectively, and retain existing ones. Start-ups might not have enough funds to hire professional marketing employees, and as a result, it would be cost-effective to work with short time professionals to start the marketing journey. Marketing consultancy is essential for such services and activities since they have prior experience and would not cost the company training fees. Besides, once the start-up has given them the range of products that they are dealing with, then they would customize the marketing skills and strategies to enable the start-ups to identify and hit the target audiences.
Paul Hype Page offers free consultation services that are essential for starting companies or those willing to diversify their operations. We also offer services to clients seeking to start new company branches for their companies or websites. Reach out to us with your company and see the marketing we do propel your business to elevated levels.
FAQs
The recent Statista report claimed that almost 50% of consumers use Facebook to purchase a product or service in Hong Kong. Thus, you should use Facebook to build brand awareness and form a good relationship with your potential customers.
Facebook, YouTube, and WhatsApp are the most popular social media platform in Hong Kong. Make sure you include them in your digital marketing strategies.
Some of the ways that you can market your start-up in Hong Kong include:
- Get referrals. One of the best ways to market a start-up company in Hong Kong is through referrals from your clients.
- Utilizing social media platforms
- Using Search Engine Optimization (SEOs)
To market a startup company, the first thing a business owner should focus on is research.
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