How to write an effective Elevator Pitch
Highlight your unique selling proposition (USP)
Even though an elevator pitch is short, you should be able to address your unique selling proposition (USP) by explaining how you distinguish from other business owners who are doing the same what you do. Perhaps it’s your different strategy, difficulties you overwhelm by yourself, or relevant experience. Once you do with your pitch, the next step you do is giving a call to action by providing something that highlights your services, such as your business. Make your leads know how they can hear more and do follow up. Guide them about ways to communicate with you further or how to schedule a meeting with you.
Know Your Audience
Another key point is knowing your audience! Who are them? What do they care about? Let your leads talk about their business and pain points they are facing. It’ll help you to know about them and use solutions to their pain points in pitch.
Less is more
As a business owner, you want to tell people everything about your business, we get it! But, is your audience interest? Too much information may result in lost interest in the lead by annoying or making them bore. Be specific and pitch your point with relevant information that interest lead to know more about your business. Describe benefits over your features that can help you a lot. Less is more! If you manage to trigger their interest in 3 seconds, you can schedule a meeting/ meet up for details later on.
Practice Practice Practice
Never just stop after writing and reading your elevator pitch; practice it by speaking out loud. It would be best if you sounded normal when you say it aloud. Otherwise, you will come off as a salesperson. Your pitch flows like a part of a natural conversation when you find an opportunity. If it’s not, then go through it again by rewriting until it sounds natural.
Elevator pitch is like a business card that introduces your services to people. Don’t stop over the answer, “What do you do,” But use your pitch to engage leads and build interest and turn into prospects.