How a Business Owner in Hong Kong Selects a Company Name
Selection of a business name may sometimes be a difficult process which requires the input of professionals as well as other people who have experience in the naming and registration of companies in Hong Kong. However, those who have made themselves familiar with the requirements and legal restrictions which involve the process of naming a business in Hong Kong will find the name selection process to be much easier.
Those who select a company name in Hong Kong must understand the conditions under which a company name would be considered the same as another. If the company name is in English and the word “the” is used as the first word of the company name, any company name registered under the same name except for the word “the” will be considered as the same company name. Abbreviations are also considered to be the same word as the same abbreviation when spelled out in full. To ensure that a company name which has been selected is not a duplicate of another company name in Hong Kong, one can run a name search of the suggested company name through either the use of the Cyber Search Centre or Company Search Mobile Service.
Selecting a company name in Hong Kong should also be in line with the business objectives of the company for the purposes of branding. If the name of the company indicates to some extent the services which it provides, market penetration in Hong Kong will be made much easier.
When selecting a company name for registration in Hong Kong, it is essential to decide on which language, whether Chinese or English, will be used for the company name. Careful selection of the language is required so that the company owner will be able to arrive at a name which will facilitate the promotion of the company’s brand and identity
Changing the Name of a Company in Hong Kong
Changing a business or company name in Hong Kong is possible. One can opt to change the name of the company when they plan to take the future of the company in a different direction or when there is a need to modify the name for branding purposes. In either case, the standard process and conditions which relate to the changing of a company name apply. Those who plan to change the name of a company in Hong Kong ought to prepare relevant documents to be signed. After the documents are signed, they are to be submitted to relevant authority figures of the government of Hong Kong. The fee for the filing of these documents is HK$295. Upon successful submission and the payment of the fee, the person who submitted the documents will be issued a new Certificate of Incorporation.
In summary, company naming is essential for the branding of a company. Therefore, if anyone wishes to start a company in Hong Kong, it is advisable that they find experts in company naming to assist them with the naming of the company as well as understand the rules regarding company names before they attempt to register a name for their Hong Kong-based company. Those who fulfill all of the company name requirements of Hong Kong will then be able to proceed to the ownership and operation of their new company in Hong Kong.