How a Business Owner in Hong Kong Selects a Company Name
Selection of a business name may sometimes be a difficult process which requires the input of professionals as well as other people who have experience in the naming and registration of companies in Hong Kong. However, those who have made themselves familiar with the requirements and legal restrictions which involve the process of naming a business in Hong Kong will find the name selection process to be much easier.
Those who select a company name in Hong Kong must understand the conditions under which a company name would be considered the same as another. If the company name is in English and the word “the” is used as the first word of the company name, any company name registered under the same name except for the word “the” will be considered as the same company name. Abbreviations are also considered to be the same word as the same abbreviation when spelled out in full. To ensure that a company name which has been selected is not a duplicate of another company name in Hong Kong, one can run a name search of the suggested company name through either the use of the Cyber Search Centre or Company Search Mobile Service.
Selecting a company name in Hong Kong should also be in line with the business objectives of the company for the purposes of branding. If the name of the company indicates to some extent the services which it provides, market penetration in Hong Kong will be made much easier.
When selecting a company name for registration in Hong Kong, it is essential to decide on which language, whether Chinese or English, will be used for the company name. Careful selection of the language is required so that the company owner will be able to arrive at a name which will facilitate the promotion of the company’s brand and identity