How a Hong Kong company can remain Profitable during the Recession?

4 min read|Last Updated: September 13, 2021|
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Reduce debt

The more debts you have, the more cash you need to make your interest and principal payment. When a recession hits, less money is coming into the company, and access to capital slows during a downturn. Companies can overcome debt obligations by issuing equity. If a company thinks the recession is coming, it should deleverage.

For example, during times of economic difficulty, many governments will authorize generous budgets to aid its citizens. Hong Kong is the same, and many grants, rebates and loans are being made available. It is important for your business to know of the government assistance that you can seek.

For example, take advantage of the Export Manufacturing Fund, which can aid your expansion into foreign markets. This will help increase your customer pool, and allow you follow the demand.


Invest in your customer relationship

Focus on your current customers by creating the best results and experience for them instead of investing so much in attracting new clients. It is much easier and cheaper to get a repeat client through excellent service and delivering on your promises than a new one through advertisements and other marketing strategies. Happy clients, in turn, bring more clients by sharing their experiences with other potential customers.


Plan your finances

You do not know how customers spend; however, you can estimate their spending patterns and adjust accordingly. Consumers always want to get more value on their purchases. Work on your marketing strategies to highlight your value. Do not stock inventory just for shelving sake, only stock the needed amount and have frequent deliveries from your suppliers.

Be sure you are attracting your ideal clients and have finances in place way ahead before you need it. It is always advisable to look for finances before you desperately need it, and when there is no high demand for the financial lending facilities.—starting early also gives you time to gather documentation like financial statements and to evaluate your options.

This means it is important to look at your own accounts and manage your finances. When you are in a recession, every dollar counts. It is important to plan your money and cashflow. Paul Hype Page is a trusted advisor in the region, with years of experience, and we are able to assist in your annual compliance needs.

Position your business for success before the economy starts to slow down by recognizing that you have a choice to be a business owner who makes adjustments needed to leverage the opportunities that inherently arrive in a recession.

Build your network

Guanxi is a Chinese word meaning personal connections, relationships, or social networks. It involves a long-term approach. It emphasizes fostering relationships or social connections based on mutual interests and benefits. Guanxi management focuses on maintaining relationships with particular people through exchange or reciprocation of favors. Connections with the right firms in your sector helps to improve your Guanxi.

As a professional service firm, Paul Hype Page has worked with businesses from various sectors. If you are looking to incorporate into the Hong Kong market, you will be able to join our extensive network of like-minded business owners.


Increase productivity and avoid layoffs

Layoffs are not just harmful to workers but are also costly to companies. Hiring and training are expensive, so companies prefer not to rehire when the economy stabilizes.

If you opt to reduce salary, start by cutting overtime hours or reducing their rates. Then reduce the working hours. By reducing working hours, you are reducing the salary. To be more productive, start by lowering your salary.

Be honest with your employees by showing them the books and letting them know that the profits are dwindling.

Specifically, there are schemes such as the Employment Support Schemes such as this can aid you in tiding over difficult periods. Paul Hype Page has had years of experience in the region and has developed working relationships with many of the administrators in charge of these schemes. We are able to assist in your application and ensuring your business is compliant with the requirements.


Invest in Technology

Recession or downturns encourage the adoption of technologies. This is because despite the tight money situation when few people are willing to buy what you are offering/selling, operations of the company need not be kept at maximum capacity, which frees up operating budget to fund IT initiatives. Also, digital technology can help cut costs. Technologies can make your business more transparent, efficient, and flexible. The investment in technology makes companies more agile and thus better able to handle the uncertainty and rapid change experienced during a recession.



Business face varied and unique challenges during recessions and economic downturn. Navigating the pitfalls before they appear and knowing the avenues to seek help without prior knowledge is difficult.

Fortunately, you do not have to be alone in this. Paul Hype Page was established in 2008, we have handled recessions before. We are able to share our knowledge on business planning, as well as the options available to seek assistance.

How a Hong Kong company can remain Profitable during the Recession FAQs

Should I spend on marketing during a recession?2020-08-24T08:48:22+00:00

Yes, when your competitors are cutting down on marketing efforts, the cost will go down. This lets you will be able to get a better return on your spending.

How to reduce manpower costs?2020-08-24T08:46:45+00:00

If you opt to reduce salary, start by cutting overtime hours or reducing their rates. Then reduce the working hours. By reducing working hours, you are reducing the salary. To be more productive, start by lowering your salary.

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