Should I spend on marketing during a recession?
Yes, when your competitors are cutting down on marketing efforts, the cost will go down. This lets you will be able to get a better return on your spending.
Yes, when your competitors are cutting down on marketing efforts, the cost will go down. This lets you will be able to get a better return on your spending.
If you opt to reduce salary, start by cutting overtime hours or reducing their rates. Then reduce the working hours. By reducing working hours, you are reducing the salary. To be more [...]